[en]
To encourage interaction, essential, between all the signs of a brand, there’s more than to put designers and ad creatives around the table: to unite them inside the
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brain. Design and advertising are two interrelated approaches that need a new talent: they have to be considered together upstream in order to built a strong brand or communication strategy.
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[fr]
Pour favoriser l’interaction, indispensable, de tous les signes d’une marque, il y a mieux que réunir designers et publicitaires autour de la table : les réunir dans son cerveau.
Décloisonnées, design et publicité sont deux approches interdépendantes qui ne font désormais plus qu’une et exigent un nouveau know-how pour envisager une stratégie de communication.
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