UKKO new brand positioning.
How to explain a complex project in a simple way ? We structured the project, defined the brand platform, storytelling and identity, developed and implemented the launch campaign plan.

Carrefour Price Image strategy and campaign,
in collaboration with Publicis.
Putting a commitment speech in our price speech,
meeting 3 challenges at the same time:
price image, quality image and respect image:
Carrefour healthy prices.

THINK PINK
Campaign strategy for Race for a Cure, an European event to create awareness and collect money to fight against breast cancer. It’s always the same people who are running every year (ex-sick people, relatives…) How to recruit more runners ? Let’s target people who hate running!

ENTREMONT.
Awareness campaign strategy to increase market share in Belgium,
finding a way to justify the high price.
Cheese consumption trends/competition/target studies,
and communication strategy.

3 Suisses. How do women to be so creative ? Answer in 6 films.
Campaign strategy, conception and carefully crafted art direction for an impressive series.

Hello bank! brand positioning & messaging,
image campaign, in collaboration with Publicis.

MAREDSOUS digital strategy (for Publicis agency).
How to increase awareness of Maredsous Fagotin cheese ?