UKKO new brand positioning. How to explain a complex project in a simple way ? We structured the project, defined the brand platform, storytelling and identity, developed and implemented the launch campaign plan.
Carrefour Price Image strategy and campaign, in collaboration with Publicis. Putting a commitment speech in our price speech, meeting 3 challenges at the same time: price image, quality image and respect image: Carrefour healthy prices.
THINK PINK Campaign strategy for Race for a Cure, an European event to create awareness and collect money to fight against breast cancer. It’s always the same people who are running every year (ex-sick people, relatives…) How to recruit more runners ? Let’s target people who hate running!
ENTREMONT. Awareness campaign strategy to increase market share in Belgium, finding a way to justify the high price. Cheese consumption trends/competition/target studies, and communication strategy.
3 Suisses. How do women to be so creative ? Answer in 6 films. Campaign strategy, conception and carefully crafted art direction for an impressive series.
MAREDSOUS digital strategy (for Publicis agency). How to increase awareness of Maredsous Fagotin cheese ?
