more than one agency when she decided, a few months ago, to go on his own with « i ».
A different brand strategy approach: the i-scan, a diagnosis of your brand.
His professionalism, his pragmatism, his knowledge of the Belgian market, but also her coolness and her smile are very successful. Several advertisers have already call her as Deli Traiteur, Brukomtegel, Jobpunt, Duc d’O… Research of insights, market analysis , positioning, visual identity… « Brand building, which has entered a new era; we should forget inherited rules of marketing & communication. The consumer decides now how he feels about a brand, and we better make sure he likes it », Isabel tells.