Packaging is communication.






Last year, we told you that we were working on a totally new concept of teddy bears. Fear Hunters is born in the mind of a father whose children had imagined heroes to fight against their

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fears. The product consists of 3 components: a fear hunter, a spray with essential oils (pshh on the bear to enhance the psychological protection effect) and a comic book that tells a story related to one fear in particularly. Seven hunters, one by fear: black, illness, monsters, etc..

How to explain this concept and packaging for consumers?

We considered the packaging as an extension of the elements themselves, and recommended quality, natural and aesthetic. The box needs also very clear explanation.

From the point of view of the child-actor (he dominates his fears by himself), our project has taken the form of a colored emergency box, playful, with a cardboard hammer. Text : Break in case of fear. Kit not afraid of ghosts (or diseases, etc.). In the box, a tag explains concept and range.

Same principle for the stand crafted from a giant box and a very explicative text : No more afraid of fears. 7 kits of 3 elements that help children to grow: a fear hunter + a spray with essential oils + a story. The product universe is so rich. A gift card, a diploma, a display,… other media were thought in the same spirit.

By now, Fear Hunters is still in production process. As usual, design and brand & product identity is a long way of work in progress. But here are some of our roughs and production studies. To give you an idea of how interesting and fun were that job (thanks a lot to our new clients!). We hope you’ll see the result soon in shops.


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