According to a recent study, Shared posts on Twitter or Facebook are not necessarily read by people who recommend them. When a user retweets a post, he often doesn’t really knows what he shares! The statistical tool Chartbeat says that an original title can provide an post to be strongly relayed on social networks. However, these papers are not necessarily those that cause a large influx of visitors to the site. The conclusion is that sharing and reading are independent actions, the first causing only very rarely the second. « There is no link between the content that is most heavily consumed and those who are most strongly Tweeted « says Josh Schwartz specialist on » The Verge » site.
Source: Le Figaro, 19th february 2014