10 months at BBDO, mission accomplished.

Working on Panasonic and Toyota with the best talents of BBDO THINK & BBDO was a real pleasure, and I thank again Daniel Schots and Sofie Verstreken for their trust. It’s time for a new chapter now, ready for the next missions. I’ll keep you posted on Fred and I’ s next exciting journeys.


Finally some news about 1kilo3!  End of mission at Publicis.After 5 years as a Brand and Campaign Senior Strategist, Virginie is curious and enthusiastic about new strategic missions, strengthened by this solid experience. Discover her CV.After 3 years as Creative AD, also at Publicis, Fred is also back as a concept provider and art direction, and is launching a photo studio with concept- more info soon.    

650g strategy + 650g creation

1kilo3 is the weight of the brain but is mostly the required combination to create the content that brands need today. Content that will be the brand, simple and clear enough to live by itself, so that people own it – because brands can not control everything in their image. And strong enough to express …