Good news: the Apple ads become boring.

A testimonial which shows the possibilities that offers Iphoto: the new film resolutely conventional of Apple gives the tone of the brand without Steve Jobs. After a instant of disappointment – of course we’re already missing his intelligent and smart communications -, it appears finally as a good news : a brand is someone. Not only market studies, studied marketing, shareholders demands, graphs. There is a spirit (a genius) who fills and feeds a great brand. A soul. A daring creator. A personality. Some unique ideas. One sigle person can make the difference and that’s positive and encouraging for all creatives and for all the people.

Thanks to Suzanne Pope’s contribution.

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