God damn it! We ran out of Miller beers.

I have the pleasure to invite you to the new photo expo  « God damn it! We ran out of Miller beers, the cooler on the back seat is empty! » The 10th of january at 18.30pm  at the Caméléon Coquet Gallery.  Exhibition from the 10th to the 28th of january 2012. …

a new content creation house

1kg3 is a content creation house that feeds brands to make them live, by maintaining surprise and dialogue between them and people.  People are great advertisers. 1kg3 is a 20 years experience in advertising creation combined with a 20 years experience in activation and production, but most of all personalities with convictions …

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A new way to work, not a new digital team.

Igor Clark, Creative Technology Director at W+K, has written an instructive post to explain how he hires people. « Not so long ago, the rise and rise of “digital” meant agencies having to come up with increasing amounts of interactive work. They didn’t know how to do it, so their developers …

Innovation on parking spaces.

Pavement to parks. The streets and car-parking of San Francisco represent about 25% of the area of the city, much more than all the parks united. A collaborative initiative

Fraud transport cooperative.

With the crisis, ideas to survive born everywhere throughout Europe. This month, the music magazine Les Inrockuptibles talks about cooperative fraudsters that cover you if you’re seen by the police while jumping a subway’s gate. As for mutual health insurance, these cooperatives, which were born in 2000 and have increased, offer their « members » to make contributions (between 5 and 10 € a month), which will then …

650g strategy + 650g creation

1kilo3 is the weight of the brain but is mostly the required combination to create the content that brands need today. Content that will be the brand, simple and clear enough to live by itself, so that people own it – because brands can not control everything in their image. And strong enough to express …