Mobile apps backstage.

The App & Mobile Case Study Book.  

One thing is reassuring in this bible on the Mobile Revolution published by Taschen: popular (and commercial) successes of apps owe much to the content and the form of them, and their usefulness for people.   

But even from a well-designed site with great content, you can’t just decline web towards mobile. It’s not enough to recode and create a mobile redirection. In addition to verification and adaptation of technical possibilities, it requires an absolute simplification. Lars Basthom (no less than 3 Cyber Lions Grand Prix winner) says you need to know to do one thing really well. Unlike websites often demand lots of actions from the user, a good mobile app is stripped, effective, ready for action, and of course connected to social networks. Some brilliant examples are discovered on the site of Taschen. My favorites:

iHobo based on a solid strategy and well thought for its connected target that wants always new stuff. A charity company that helps homeless young people has put one of them in its Iphone’s target. Was he well treated and his situation got better. Was he neglected, and he began a descent into the hell of hard drugs – the reality for 3 on 4 homeless young people. After living with him for 3 days and 3 nights and developed a sense of responsibility, the app proposed to make a donation in one click. Well thought, beatifully done, touching, concrete. (By Publicis London.)

Adidas Urban Art Guide. Created for the 60th anniversary of the brand, this app is logically linked with its target and the young urban culture, without a too commercial intrusion. The concept, wich will declined in other cities, began with an artistic journey in Berlin, where artists have even decided to create pieces of work specifically for the app.

The World Park.  Goal? Position Central Park as a leader of the theme parks in USA. And make young people come back outside, rather than spending they leisure in front of screens with video games, etc. QR codes were created and placed  throughout the park with contents related to these places (where movies where shot, infos about the history, old pictures…) Launched the National Tree Day, the app extends far beyond and now, companies are ready to complete gradually the content.





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