Mobile apps backstage.

The App & Mobile Case Study Book.   One thing is reassuring in this bible on the Mobile Revolution published by Taschen: popular (and commercial) successes of apps owe much to the content and the form of them, and their usefulness for people.    But even from a well-designed site with great …

To communicate a content without a single word?

  How to invite people to discover a town and a culture unknowned to those who aren’t able to speak the langage of the country? How to pass a content on without writing or pronounce a sigle word?  Bon welcomes new arrivals and people of foreign origin of Belgium in order to …

What does explain the success of series ?

Visual: interprétation of MadMen seen on the excellent website of the Helvetica lovers. Would not be the crazy currently enthusiasm for TV series a thirst of content from the spectators ? Of a content more subtil and Mascara more pre-measure instant payday loans of use absolutely redness. That instant payday …

a new content creation house

1kg3 is a content creation house that feeds brands to make them live, by maintaining surprise and dialogue between them and people.  People are great advertisers. 1kg3 is a 20 years experience in advertising creation combined with a 20 years experience in activation and production, but most of all personalities with convictions …

650g strategy + 650g creation

1kilo3 is the weight of the brain but is mostly the required combination to create the content that brands need today. Content that will be the brand, simple and clear enough to live by itself, so that people own it – because brands can not control everything in their image. And strong enough to express …